Long-Term Care Plan for Aging Americans

A recent article in the US News titled, 5 Reasons You Need A Long-Term Care Plan, talks about aging older Americans' need for long-term care assistance. Here are my thoughts on this matter.

Past marketing efforts by insurers to get people to think about, let alone purchase, long-term insurance have failed miserably; hence, the low number of those who have coverage today. Probably lacking the research to intelligently market to a rapidly growing segment of the population (Boomers who would have been in their 30s, 40s even 50s), they instead focused too much energy on seniors nearing retirement where the payoff for agents was more immediate. But soon insurers found their payouts too often resulting in low profit margins. There are probably fewer than five long-term care companies left. Odds are more will leave the game for reasons of low returns.

Better medicine, more healthful foods and more exercise just make it all that much more urgent to come up with innovative programs and services that will help ease the pain for the next 20 years or so. As a company that deals with issues of wellness and health affecting Boomers and their parents, we at Senior Wellness Specialists have tried to reach out to a rapidly dwindling number of long-term care insurers such as Genworth to get them to consider suggestions that could save the country and individuals millions of dollars and at the same time let them profit reasonably. One such provision would have a much greater percentage of citizens carrying a policy that would allow them to maintain a healthy and engaged lifestyle in the comfort of their home. Universal Design changes are one such option.